A positutely divine party: Publicist Madeleine tells us about the 1920s Pop-up event at Watertones Oxford Street Plaza celebrating the publication of The Diviners by Libba Bray.
At Atom we have all been so over-excited about The Diviners for, like, forever, we couldn’t quite believe it when the publication of Libba Bray’s epic historical thriller set in 1920s New York was finally upon us.
I, for one, have been manically stockpiling strings of pearls, teaching myself the Charleston from Youtube and slipping 20s lingo into every day conversation. My transformation into Evie O’Neill, Bray’s spirited seventeen-year-old heroine, has been going swimmingly. Fortunately the amazing staff at Waterstones Oxford Street Plaza are as hooked on the Roaring Twenties as I am, as well as being huge Libba Bray fans. So they offered to host a Jazz Age party over lunchtime in their store on Thursday 20th September, two days after publication date.
Excitement was high when Team Atom trooped down, red-lipsticked and bedecked in their best 1920s array – and were greeted by Waterstones staff in some seriously impressive outfits. A stand piled with signed copies of The Diviners stood in the middle, and we arranged plates of sparkly blue homemade cupcakes and Prohibition Pecan Pie (just add whisky!) around them. Elegant jazz from the era floated through the store and we mixed our very own, bespoke Diviners cocktails: the Flapper Fizz and the Diviners Dacquiri.
With online buzz building for the event well in advance, we had visits from some lovely bloggers, as well as a host of curious customers to whom we spread The Diviners love as they munched on blue cake. There are still a few signed copies left in the Oxford Street store – so rush down and get yours!